I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg's fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive-and happy." -The Washington Post "There's been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit by Charles Duhigg." -David Brooks, The New York Times "A first-rate book-based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits." -The Economist "Fascinating." -The Wall Street Journal "The Power of Habit is chock-full of fascinating anecdotes...how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter...Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps' coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team." -Los Angeles Times